Power Pointe Pilates offers an inclusive, community-centered sanctuary for all women looking to improve their mindset, increase their strength, and meet the best version of themselves, from the inside out.
SERVICES
Brand Identity
Content Creation
Social Media
Web Design & Development
A dancer and teacher of over 20 years, Erin’s expertise and knowledge in Pilates is far-reaching. She created Power Pointe Pilates as a way to offer healing and strength training to empowered women in her community. The benefits she received from Pilates are what made her want to share this practice with others. She needed a complete brand launch in order to do so. We started with a strategy and visual identity. Then, with her new logos, fonts, colors, and graphics, we created several social media templates so that her feed was styled and curated to reflect her new cohesive brand.
Erin’s mission is to inspire positive change in each and every woman she works with. She is a resource, educator, and friendly presence who inspires and pushes women to be their best selves. She came to Colorway looking to create a brand and a movement. This required a full brand identity package, with colors, fonts, graphics, and a cohesive aesthetic that speaks to a community. A one-off logo could never…
Erin’s target audience is a growing community of women in need of strength in the body, clarity of the mind, and a commitment to self. She aims to inspire and harvest the power inside each of her clients. The graphics created for Power Pointe Pilates work to inspire strength and nod to an often untapped power inside each of us.
For Erin’s social media graphics, we utilized her soft color palette and newly branded graphics to create several templates in Canva. These are fully editable templates that can be used for content creation for months to come. The easily changeable graphics and colors make for easy customization.
Erin’s website was the last element to complete for her project package. The website presence is the place for her clients to book sessions, as well as learn more about Erin’s expertise and background. The neutral palette, custom icons, and clean lines are consistent throughout, creating a cohesive and unified aesthetic throughout her online presence.
Colorway Creative brought my vision to life, giving Power Pointe Pilates a visual identity. It’s all truly more than I could have imagined, and the process was seamless and so fun! Her work is beautiful. I cannot say thank you enough.
Erin D. | Power Pointe Pilates
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