Over N’ Out Adventures is a new, outdoor adventure travel company focussed on once-in-a-lifetime excursions in the breathtaking landscapes and majestic nature our world has to offer.
SERVICES
Brand Identity
Brand Strategy
Web Design + Development
Jake is a hiker, outdoorsman, and lover of nature. After serving in the Israeli Defense Force, managing logistics for a travel company, and working as a private chef, Jake decided to turn his passion for the Great Outdoors into a dream career. Over N’ Out Adventures plan hikes and trips for amazing, diverse clients, takes them out on the trail, and provides every necessity, including kosher cooking, along the way.
Many travel companies or guided tour guide websites look outdated and boring. Or, there’s too much information for the viewer to digest. For this project, Colorway Creative and Over N’ Out wanted to create a fun, user-friendly online presence that would make planning a trip of a lifetime easy and effortless.
The tagline, “Your Dream Is The Destination” is the message Jake wants all of his clients to know and understand. After hiking all over the United States, many would tell him “I have always dreamed of doing a big hiking trip like you do, but I don’t know where to start.” Jake wanted his logo and brand to communicate that all you have to do is dream it, and Over N’ Out will handle the rest. The tagline is a crucial part of the brand strategy.
Jake’s photography from his excursions is another element that we wanted to include in his visual identity. Showcasing his clients the majestic views they will see on their adventures is crucial to selling his elite travel packages.
The website for Over N’ Out Adventures is a place for clients to learn about the travel company, view Over N’ Out’s services, and view the pre-packaged trips offered throughout North America.
Each site page is branded with the Over N’ Out color palette, Jake’s photography, custom-made graphics, and vintage mountain artwork. These elements communicate the aesthetic and vibe Jake was seeking out for the Over N’ Out visual identity. These elements unify the entire site and show a level of professionalism styled with contemporary design practices.
I’ve gotten so many compliments on my branding and website. [Colorway] turned my business idea into a legit brand which gave me everything I needed to launch. The positive feedback I’ve gotten is a testament to her incredible work.
Jake Goldson, Over N’ Out Adventures
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