BRAND STRATEGY CONSULTATION
I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors. In many cases, I’ll provide inspiration images to get your feedback. This research phase sets the direction for the design work to come.
CUSTOM LOGO DESIGN (two variations and a mark)
The cornerstone of your company’s visual identity. A great logo design is distinct, memorable and represents your business and values. It is a distilled top of your brand personality.
BRAND COLOR PALETTE & PERCENTAGE
A curated palette of colors chosen to reflect your brand’s attitude and resonate with a target audience by utilizing the psychology of color. This document listing the specifications for the colors in your logo, used by print vendors and web develops to ensure your brand colors will match across different applications. Pantone, CMYK, RG and hexadecimal codes provided.
FONT FAMILY AND/OR FONT FILES
A curated family of typography styles to use for all print and web collateral, to solidify your brand.
BRAND SUMMARY & STYLE GUIDEBOOK
A one-page overview of you branding style for quick reference and an in-depth guidebook of rules for using your new visual identity going forward. Adhering to your brand guide ensures that you brand remains strong and cohesive across company use.
BASE PRICE: $550
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